Avani Hotels & Resorts
A Minor Group hotel chain
— Brand & Visual Identity
We’ve created a broad range of work across the Minor Group in the last few years. One of our key projects has been working with Avani on redefining and repositioning their brand.
Avani Hotels and Resorts are in 15 countries around the world, primarily in Thailand , the Middle East and Africa. They needed help redefining and repositioning the brand to connect better with the guests they wanted to attract.
The brand team needed more control and clarity, and to create a better connection with guests. From the way it presented itself in person, to advertising, packaging and design, we rebuilt the entire experience. Our involvement with the Avani rebrand included all sub brands including the hotel gyms, spas, shops and kids club.
Deliverables
Brand Strategy
Visual identity
Custom Illustration
Internal print collateral
External print collateral
Copywriting
Website Skin
Guidelines