Designers, makers & outsiders. Obsessed with visual identity, graphic design & art direction.

We’re an independent design studio built on instinct, curiosity, and a need to do things our way. We work on the edges. We’re all in.

We build identities, systems and visuals that land. Work with texture, with teeth, with tension. 

Craft. Taste. Depth. Connection.

We work with people bold enough to be themselves. People starting something. People figuring it out as they go. People with something to say.


Onward Graphic Studio is led by Alex Dowse — a London-based designer and art director with well over a decade of experience. Alex has worked across sectors from fashion, hospitality, and sport to tech, media, and culture. His background spans global rebrands, visual identity systems, packaging, campaigns, digital design, and creative direction across film, photography, and animation.

His practice is grounded in clarity, curiosity, and craft — combining hands-on design with strong conceptual thinking and strategic depth. Trained classically, but always looking sideways, Alex brings a perspective that’s both informed and unconventional.