Thrudark
Performance Outerwear
— Brand & Visual Identity
Thrudark, founded by two ex-special forces operatives, produces high performance outerwear, battle tested in the field to ensure each garment can survive in the most extreme conditions.
Working closely with the two founders we created the brand strategy, initial visual identity, primarily crafting the logotype, icon and typography for their launch and first product releases.
The brand quickly grew a huge following, with over 100,000 followers on instagram within the first few months and have become a staple name within the adventure/mountaineering industry.
Deliverables
Visual identity
Monogram
Packaging
Art direction
Brand strategy
