VC Onward
Cycling Apparel
— Brand & Visual Identity
The studio always has a side project on the go and this currently takes form as VC Onward, a graphic based love affair with cycling.
We sporadically create goods for sale and produce content across various mediums. We’re not sure how long this current project will last but as of this moment we’re quite far down the rabbit hole.
This is the VC Onward mantra. Forget the past and forge a different path. We follow a punk DIY attitude which heroes new ideas and the next generation. We will not take from the sport but do everything in our power to give and enhance it. Pay it forward. Give not take.
Every time we create a product, we run the concept out across all touch points. We change how the item is packaged, what the swing tags look like, what marketing material we produce, the palette of the website even changes. We do this to highlight the importance of the little details and how this can make all the difference.
Deliverables
Graphic Design
Art Direction
Photography
Print
Manufacture
