The Fellows House
Curio Collection by Hilton
— Brand & Visual Identity
From our research, we identified an opportunity for an authentic connection with the history of Cambridge.
Leveraging inspiration from motifs and influences in the city, we named the hotel ‘The Fellows House’ (celebrating the past, present and future fellows of the university) and crafted its bespoke logo. With the foundations in place, we rolled-out design and strategy for all touch-points; from naming and branding the food & beverage outlet, to interiors, communications and an artwork advisory.
Deliverables
Brand Strategy
Naming
Visual identity
Logotype & Symbol
All internal print collateral
Wayfinding
Signage
Website Design
Artwork Advisory
Guidelines
The hotel also offers a stand alone restaurant which we also created a visual identity for. Named The Folio, the concept takes its lead from the typographic characteristics used on the production of historic Folios; offset type, hits of colour and a common use of italicised type.
